Reportedly, the game has earned $35.7 million since its release in late 2018, but monthly revenue has risen consistently throughout 2020. “We believe that Gunship Battle: Total Warfare’s existing success, paired with our $40 million UA funding spend, will help the game cement its place as a top title in the mobile strategy genre,” Burak explained.Īccording to mobile analytics group Sensor Tower, at least part of what makes Gunship Battle: Total Warfare an attractive target for a UA campaign is the impressive year it’s had. Investment decisions are based on tangible performance data, and analysis of Gunship Battle: Total Warfare’s statistics demonstrated that the title had ample room to grow its audience, especially in the US. “ Gunship Battle: Total Warfare has been a flagship title in that successful franchise, earning the Google Play Store ‘Editor’s Choice’ award.”īurak said that Titling Point’s ultimate goal is to power up existing games so that they reach new milestones in terms of downloads, revenue, and usership. “The Gunship Battle franchise is already very well-known within the mobile community, with more than 100 million downloads,” Asi Burak, senior vice president of business development at Tilting Point, told GameDaily. Tilting Point will be investing upwards of $40 million into the effort, making it the company's largest UA funding partnership to date. To that end, Tilting Point, a leading publisher of free-to-play mobile games, has announced a new user acquisition (UA) campaign for Gunship Battle: Total Warfare from Korean developer Jo圜ity. The result is a lucrative market, but a crowded one, where acquiring users is paramount to longevity. The saturation of smartphones and tablets means that more people in the world have access to games on mobile devices than any other platform. The mobile gaming sector is a fast-paced, competitive arena where publishers are often dealing with audiences in the millions.
In an "east to west" marketing strategy, Tilting Point looks to help Korean developer Jo圜ity grow its footprint in the western mobile arena.
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